Every quarter, CPC Strategy release their Comparison Shopping Report. This report is a collection of data taken from over 4 million clicks and over $8 million in revenue.
The report itself provides a ranking for the top shopping engines and is based on important metrics such as overall traffic revenue, conversion rate, cost of sale, average CPC and merchant response ratings.
This data can be used to customise your marketing budget to increase exposure of your products on particular sites that you know shoppers frequently use.
We have split this across 3 posts, counting down from 10 to 1 and we hope you enjoy.
10. Amazon.com
Amazon.com uses the percentage of sale method and although it is technically an online Marketplace and not a comparison shopping engine it is here as it provides merchants with a large amount of e-commerce traffic.
9. Pronto
Pronto, like the remainder of this list uses the Cost Per Click model for its price structure and makes it easy for shoppers to find current sales and provides buying guides.
Pronto overtook all but one Shopping Engine with just shy of a 4% conversaion rate during the first quarter of this year. Feeds can be uploaded via FTP.
8. Bing Product Ads
The first quarter of 2013 was the end of Free Bing Shopping ads with Bing Product Ads now made available for online merchants. As mentioned previously, these work on a CPC basis very much similar to Google Shopping.
Bing Product ads appear next to search results on Bing search pages including product details and images.
7. Nextag
Nextag is another paid comparison shopping site that allows your business to list any physical product you sell, which includes tickets, travel plans and real estate. Before Google Shopping came along, Nextag actually generated the highest revenue and conversions for paid Comparison Shopping Engines.
Nextag generally converts at just under 3% and allows for bidding at category, product and brand level.
If you need any help setting up your feeds then why not get in contact with us here at FeedPlatform.
