Every quarter, CPC Strategy release their Comparison Shopping Report. This report is a collection of data taken from over 4 million clicks and over $8 million in revenue.
The report itself provides a ranking for the top shopping engines and is based on important metrics such as overall traffic revenue, conversion rate, cost of sale, average CPC and merchant response ratings.
This data can be used to customise your marketing budget to increase exposure of your products on particular sites that you know shoppers frequently use.
We have split this across 3 posts, counting down from 10 to 1 and we hope you enjoy.
6. Become
Become is an online shopping engine which aggregates research on products including expert reviews, consumer reviews, articles, buying guides, and forums. A smaller Shopping Engine, Become impressively beat out both Nextag and The Ebay Commerce Network with 18 percent COS.
5. eBay Commerce Network
Formerly shopping.com, the eBay Commerce Network is another paid comparision shopping site. It enables category level bids which enables grater flexibility.
For the second consecutive quarter, eBay generated the second highest traffic of all the shopping engines.
4. Amazon Product Ads
Amazon Product Ads are the paid ads that you find on the Amazon site which can usually be seen on product detail pages, search, buy boxes and tower ads. The product ads benefit from Amazons marketplace traffic and its huge brand.
Unlike the Amazon marketplace itself, Product Ads actually link through to the merchants external store to complete their transactions which ads re-targeting and branding value for retailers.
Amazon Product Ads are a good solution for those people who already have listings on the marketplace but what
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